You’re familiar with the “Got Milk?” campaign, right? Well, here’s a story about an ingenious twist on the campaign that just got dunked for reasons that made me shake my head (see if your head wags after you read why). The new marketing campaign to promote milk included outfitting five San Francisco bus shelters with cookie-scented cardboard strips at a cost of about $30 per shelter. Basically, scented oils were sandwiched between cardboard cards emblazoned with “Got Milk?” and affixed to shelter walls, in hopes that the smell of just-out-of-the-oven chocolate chip cookies would spark cravings for milk. The creator … Continue reading →